My personal purpose is to empower creative people through innovation, empathy, and well... [.c-text-800]creativity.[.c-text-800]
As you scroll through this ~fun~ page, you will meet some of the work I am most proud of.
When posting on social, you are crashing the human party. It is key to be hyper-relatable, entertaining, educational, culturally relevant, and shareable — all while remaining true to your brand and values.
While at Webflow, I've been able to drive significant growth across all channels (from 268K to 800K today). I've been able to help the org balance their B2B audiences with their B2C audiences by scaling LinkedIn from the lowest following to the highest at over 210K through a variety of programs like our LI influencers (49% engagement rate), ebook carousels, and more all driving direct pipeline for the business 🤑
I've shipped 13K posts, garnered 1.4B impressions, 6.6M engagements, 68M video views, 52K shares, 94K saves (my fave metric!), and 2.5M clicks to our site. I've scaled our influencer and UGC programs from simple LI posts to some key launches below. I am proud of every like we've gotten and the team and community around me.
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Strategy: Reach designers who are non-Webflow users yet to try a tool they are familiar with in a tool they are not.
How: Partner with a prominent designer with over 400K followers, strong engagement, and iconic work (Please, Please, Please music video! I mean come on...)
Impact: 50K views in less than 24 hours, 21% conversion from social to product adoption, and all positive sentiment in the comments.
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Strategy: Reach Webflow power users who may not know about the potential of Contra and finding work on the platform.
How: Partner with an incredibly creative influencer and freelancer, Dann Petty, with nearly 200K followers across channels.
Impact: 150K views, 4.6% engagement rate - higher than our typical engagement rate of around 2.5% across channels, and 2K link clicks in 24 hours.
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Strategy: Empower designers and developers with content that speaks to their emotions and pain points in a supportive way that makes them feel heard.
How: Collaborate with the design team to creative direct on templates that are design first and meant to stop the scroll.
Impact: 90 posts, 1M impressions, engagement rate of 3.7%, 1K shares and 1.3K saves. See more of the posts below:
From Adweek to the Webflow blog, I focus on writing sentences that make you want to read the next, and the next, and the next, etc...
People watch videos to have fun, so I have fun when writing scripts for videos. Here are some I loved being a part of writing:
I wrote a book on empathy in marketing to help marketers be more mindful of the emotions of their audiences. I mean, how can you market to someone if you don't know how they feel?
Here are a few excerpts for you:
[.c-box-wrapper][.c-box]As marketers, it is our duty to put the customer first. By bringing empathy into our work, we are doing more than just boosting sales. We are able to inspire people to embrace humanity, other perspectives, and tell the stories that need to be told. We have an opportunity to have a strong impact on the world.[.c-box][.c-box-wrapper]
[.c-box-wrapper][.c-box]When practicing empathy, it is critical that you remain curious, unbiased, and open to other perspectives.[.c-box][.c-box-wrapper]
[.c-box-wrapper][.c-box]To truly embrace empathy for your audience you need to be curious about them, who they are, what they need, and what they feel. Curiosity killed the cat, but lack of curiosity kills the marketer.[.c-box][.c-box-wrapper]
Now that you've had a chance to see my work, I'd love to hear your thoughts. Email me and we can set up a time to chat. Thank you so much for your time.
We are on a mission to provide our experience and tools we use to all of you, be sure to sign for future releases and be the first, who can use the magic.
