My personal purpose is to empower creative people through innovation, empathy, and well... [.c-text-800]creativity.[.c-text-800]
As you scroll through this ~fun~ page, you will meet some of the copy I am most proud of.
When writing social copy, you are crashing the human party. It is key to be hyper-relatable, entertaining, educational, culturally relevant, and shareable.
From Adweek to the Webflow blog, I focus on writing sentences that make you want to read the next, and the next, and the next, etc...
People watch videos to have fun, so I have fun when writing scripts for videos. Here are some I loved being a part of writing:
I wrote a book on empathy in marketing to help marketers be more mindful of the emotions of their audiences. I mean, how can you market to someone if you don't know how they feel?
Here are a few excerpts for you:
[.c-box-wrapper][.c-box]As marketers, it is our duty to put the customer first. By bringing empathy into our work, we are doing more than just boosting sales. We are able to inspire people to embrace humanity, other perspectives, and tell the stories that need to be told. We have an opportunity to have a strong impact on the world.[.c-box][.c-box-wrapper]
[.c-box-wrapper][.c-box]When practicing empathy, it is critical that you remain curious, unbiased, and open to other perspectives.[.c-box][.c-box-wrapper]
[.c-box-wrapper][.c-box]To truly embrace empathy for your audience you need to be curious about them, who they are, what they need, and what they feel. Curiosity killed the cat, but lack of curiosity kills the marketer.[.c-box][.c-box-wrapper]
Now that you've had a chance to see my work, I'd love to hear your thoughts. Email me and we can set up a time to chat. Thank you so much for your time.
We are on a mission to provide our experience and tools we use to all of you, be sure to sign for future releases and be the first, who can use the magic.